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Case Studies

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BicyTaxi NYC – Chase Case study


Objectives: Invite students to sign up for Chase’s +1 Group on Facebook.com. +1 is a credit card/loyalty program with several advantages for college students that reward them for doing good deeds. Points can be earned individually or shared with friends and grouped together to buy items.

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BicyTaxi NYC – Target Case study


Objectives:To promote Target's Sponsorship of the Houston Symphony Orchestra and Increase awareness of the new target location on I -10.

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