Who Are Our Clients?

Campus Tour
4 Weeks, 12 Markets
50 BicyTaxis Offered free rides for college students on various college campuses (17) to raise awareness and promote the +1 Group on Facebook.com and encourage enrollment.

Chase / Facebook

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CHASE +1 - Case Study

Markets:

New York, Boston, Washington, DC, Philadelphia, Chicago, Ann Arbor, MI, State College, PA, Columbus, OH

Timing:

4-Week Campaign

Goal:

Invite students to sign up for Chase’s +1 Group on Facebook.com. +1 is a credit card/loyalty program with several advantages for college students that reward them for doing good deeds. Points can be earned individually and shared with friends and grouped together to buy items.

Program Elements:

Offer free rides for college students on various college campuses (17) to raise awareness and promote the +1 Group on Facebook.com and encourage enrollment. Bicytaxis were shipped from New York City to various markets and drivers are offering dedicated exposure and free rides Monday through Thursday from 9am – 3pm daily taking students to and from campus and the various dorms and fraternity/sorority houses. Drivers are outfitted in branded apparel and are distributing postcards with additional information on the +1 Group and a sweepstakes component.

Results:

Midway through the program over 29,000 students have already enrolled in the program. We have also received very positive feedback from the students and the universities, and the program has been written up in nearly all college newspapers.

NOURISH Hair Care line - Earth Day
1 Week / NYC, Seattle, Boston
10 BicyTaxi’s in each market fully wrapped and branded transported customers to and from the salon and cruised the salon's general vicinity, passing out samples.

Aveeno

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Aveeno – Earth Day

Markets:

NYC, Seattle, Boston

Timing:

Weekly Campaign

Goal:

AVEENO® wanted to bring their new NOURISH Hair Care line to NY, Seattle and Boston in order to allow customers to feel firsthand the difference it made in their own hair.

Solution:

10 BicyTaxi’s in each market offered rides absolutely free of charge! The new AVEENO® product and its four separate lines (Revitalize, Soothe, Volumize, and Moisturize) were showcased on fully wrapped and branded pedicabs which transported customers to and from the salon and cruised the salon's general vicinity, passing out samples.
To create even more buzz for AVEENO®'s new launch, Top Hair Salon in each market offered free wash & styling appointments using only the AVEENO® product line to allow customers to feel the AVEENO® difference for themselves. "Before and after" photos were taken of each client and they were invited to share their hair's "story" and write about how they attempt to tame their mane.

Campaign Performance:

Best of all, the promotion was a complete success! We're happy to report that the client's and salon's goal of filling their photo board with over 30 before and after blow-outs was exceeded in only eight hours and over the course of the days thousands of AVEENO® shampoo sample bottles were handed out to eager customers.

Location launch
2 Weeks / Houston, TX
A team of 8 BicyTaxis, each equipped with an Audio system playing Houston Symphony Orchestra music for consumers to enjoy while they were given free rides around the area such as the Museum District, Rice Village, the Theater District, and hotels such as Intercontinental Hotel and Hilton Hotel.

Target

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Target – Location Launch

Markets:

Houston, TX

Timing:

2 Weeks Campaign

Goal:

To promote Target’s Sponsorship of the Houston Symphony Orchestra and increase awareness of the new Target location on I-10.

Solution:

A team of 8 BicyTaxis, each equipped with an Audio system playing Houston Symphony Orchestra music for consumers to enjoy while they were given free rides around Houston. The BicyTaxis visited hotspots around the area such as the Museum District, Rice Village, the Theater District, and hotels such as Intercontinental Hotel and Hilton Hotel. Brand Ambassadors driving the BicyTaxis also informed consumers that their complimentary ride was sponsored by Target, and told them about the new store on I-10.

Campaign Details:

8 Dedicated BicyTaxis
10 days, 8-hour promotional days
Gave free rides to consumers while Houston Symphony Orchestra music played in the back of the BicyTaxis

Results:

Over 300,000 impressions generated!
696 total rides given!

Film Festival Sponsorship
4 Weeks / NYC
12 Dedicated BicyTaxis fully wrapped and branded raise awareness in Tribeca Film Festival and offer free rides to visitors sponsor by Delta Airlines.

Delta Airlines

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Delta Airlines – Film Festival Sponsorship

Markets:

NYC

Timing:

4 Weeks Campaign (“Tribeca Film Festival”)

Goal:

Raise awareness in Tribeca Film Festival and offer free rides to visitors sponsor by Delta Airlines.

Solution:

A team of 12 BicyTaxis, each equipped with a DVD system playing Delta Promo clip about travel destinations for consumers to enjoy while they were given free rides around cinemas. The BicyTaxis visited hotspots around the area such as: Soho, Tribeca, Midtown and Union Square.
Brand Ambassadors driving the BicyTaxis also informed consumers that their complimentary ride was sponsored by Delta, and explained about advantages of flying with Delta.

Campaign Details:

12 Dedicated BicyTaxis
20 days, 8-hour promotional days
BicyTaxis gave free rides to Tribeca film festival visitors.

Campaign Results:

Over 5,000,000 impressions generated!
2,400 total rides given!
Full Page article one “Daily News” about Delta sponsorship.
1010 Wins Radio Station report on the sponsorship.

Flagship Stores
3 Months / NYC, Chicago
10 Bicytaxis raise awareness for Nokia sponsored film "Wild Ocean" and transported people to the new flagship stores to be given free t-shirts and potentially tickets to see the film.

Nokia

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NOKIA – New Flagship Store

Markets:

NYC, Chicago

Timing:

3 Months Campaign

Goal:

Raise awareness for Nokia sponsored film – Wild Ocean and take people to the flagship stores to be given free t-shirts and potentially tickets to see the film at New York’s Natural History Museum or in Chicago.

Solution:

A team of 10 BicyTaxis Offered free rides to raise awareness and promote the new Nokia flagship store. Bicytaxis drivers offered dedicated exposure and free rides Thursdays through Sundays from 11am – 5pm daily taking NYC visitors to and from flagship store and the various electronic stores. Drivers were outfitted in branded apparel and are distributing postcards with additional information on the new Nokia GPS phones.
Each BicyTaxi was equipped with a DVD system playing Nokia Promo clip about new cool phones and services for consumers to enjoy while they were given free rides around center locations in each city. Brand Ambassadors driving the BicyTaxis also informed consumers that their complimentary ride was sponsored by Nokia, and explained about advantages of using Nokia products.

Campaign Details:

10 Dedicated BicyTaxis
48 days, 6-hour promotional days

Campaign Results:

Over 2,000,000 impressions generated!
4,800 total rides were given!

Auto Show, Javits Center
15 days / NYC
15 Bicytaxi’s drivers offered free rides to raise awareness and promote the new Honda Hybrid Car at the Auto Show in Javits Center, 10 hours per day. 2,100 rides!

Honda

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Honda – Auto Show - Convention Center

Markets:

NYC, Chicago

Timing:

2 Weeks

Goal:

Raise awareness for Honda and offer free rides to consumers visiting the Auto Show.

Solution:

A team of 15 BicyTaxis Offered free rides to raise awareness and promote the new Honda Hybrid Car. Bicytaxi’s drivers offered dedicated exposure and free rides throughout 2 weeks of the Auto Show in Javits Center, 10 hours per day. Drivers were outfitted in branded apparel and were distributing postcards with additional information on the new Honda Car.
The rides took place from Javits center convention center direct to Honda Dealership, passengers could also use the ride to parking lots and subway stations nearby.

Campaign Details:

15 Dedicated BicyTaxis
14 days, 10-hour promotional days

Campaign Results:

Over 8,000,000 impressions generated!
2,100 total rides were given!

US Open Tennis Games
16 days / Queens, NY
8 BicyTaxis drivers were outfitted in branded apparel and were equipped with DVDs with additional information on American Express Credit Cards. The rides took place from main Subway station and parking lots right to the entrance of the games.

American Express

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American Express – US Open

Markets:

Queens, NY

Timing:

16 days

Goal:

Raise awareness for American Express and offer free rides to consumers visiting the US Open tennis championship.

Solution:

8 BicyTaxis Offered free rides to raise awareness and promote American Express at the US Open tennis boardwalk.
The rides took place from main Subway station and parking lots right to the entrance of the games.
Bicytaxi’s drivers offered dedicated exposure and free rides throughout 2 weeks of the US Open games, 10 hours per day. Drivers were outfitted in branded apparel and were equipped with DVDs with additional information on American Express Credit Cards.

Campaign Details:

8 Dedicated BicyTaxis
16 days, 10-hour promotional days

Campaign Results:

Over 6,000,000 impressions generated!
6,400 total rides were given!
NBC TV report live from the US Open games explained about BicyTaxi Service.
1,300 WebPages informed visitors about our service and posted daily photos.

Cherry Blossom Festival
1 day / Washington, DC
A team of 6 BicyTaxis offered free rides to visitors of the National Cherry Blossom Festival courtesy of Washington.org.
Location Visited: Washington National Park Area, The Washington Nationals Baseball Game.

Washington Tourism

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Washington Tourism - Parade

Markets:

Washington DC, Cherry Blossom Parade, Washington National Park Area, The Washington Nationals Baseball Game.

Timing:

1 day

Goal:

Raise awareness for DC and offer free rides to visitors of the National Cherry Blossom Festival.

Solution:

A team of 8 BicyTaxis were able to provide 340 complimentary rides courtesy of Washington.org. The passengers loved their complimentary rides and the Bicytaxi idea hitting Washington DC market. Passengers really loved the fact that Washington.org was providing this great service for the National Cherry Blossom Festival and for free. Many passengers took advance of the opportunity to take rides on the Bicytaxi due to their curiosity for such a COOL looking transportation method.

Campaign Details:

8 Dedicated BicyTaxis
1 day, 10-hour free rides

Campaign Results:

The parade was great! with people cheering and waving at the Flower Power & Power Play Bicytaxi. we were well received as the new and exciting thing to do and hit Washington DC.
Over 500,000 impressions generated!

Consumer Feedback:

"Wow, FREE ride, no charge this is great! Thanks Washington.org I Love Washington DC."
"We had such a great time and comfortable ride. Thank you so much!"
"Who thought of this great idea?"
"How fast does this bike go?"
"How long have you been in DC and where could I find you guys after this?"
"How much does it cost to get a ride?" Nothing, Wow that's COOL!