American Express – US Open

Markets:

Queens, NY

Timing:

16 days

Goal:

Raise awareness for American Express and offer free rides to consumers visiting the US Open tennis championship.

Solution:

8 BicyTaxis Offered free rides to raise awareness and promote American Express at the US Open tennis boardwalk. The rides took place from main Subway station and parking lots right to the entrance of the games.

Bicytaxi’s drivers offered dedicated exposure and free rides throughout 2 weeks of the US Open games, 10 hours per day. Drivers were outfitted in branded apparel and were equipped with DVDs with additional information on American Express Credit Cards.

Campaign Details:

8 Dedicated BicyTaxis
16 days, 10-hour promotional days

Campaign Results:

Over 6,000,000 impressions generated!
6,400 total rides were given!
NBC TV report live from the US Open games explained about BicyTaxi Service.
1,300 WebPages informed visitors about our service and posted daily photos.