Aveeno – Earth Day

Markets:

NYC, Seattle, Boston

Timing:

Weekly Campaign

Goal:

AVEENO® wanted to bring their new NOURISH Hair Care line to NY, Seattle and Boston in order to allow customers to feel firsthand the difference it made in their own hair.

Solution:

10 BicyTaxi’s in each market offered rides absolutely free of charge! The new AVEENO® product and its four separate lines (Revitalize, Soothe, Volumize, and Moisturize) were showcased on fully wrapped and branded pedicabs which transported customers to and from the salon and cruised the salon's general vicinity, passing out samples.

To create even more buzz for AVEENO®'s new launch, Top Hair Salon in each market offered free wash & styling appointments using only the AVEENO® product line to allow customers to feel the AVEENO® difference for themselves. "Before and after" photos were taken of each client and they were invited to share their hair's "story" and write about how they attempt to tame their mane.

Campaign Performance:

Best of all, the promotion was a complete success! We're happy to report that the client's and salon's goal of filling their photo board with over 30 before and after blow-outs was exceeded in only eight hours and over the course of the days thousands of AVEENO® shampoo sample bottles were handed out to eager customers.