Delta Airlines – Film Festival Sponsorship

Markets:

NYC

Timing:

4 Weeks Campaign (“Tribeca Film Festival”)

Goal:

Raise awareness in Tribeca Film Festival and offer free rides to visitors sponsor by Delta Airlines.

Solution:

A team of 12 BicyTaxis, each equipped with a DVD system playing Delta Promo clip about travel destinations for consumers to enjoy while they were given free rides around cinemas. The BicyTaxis visited hotspots around the area such as: Soho, Tribeca, Midtown and Union Square. Brand Ambassadors driving the BicyTaxis also informed consumers that their complimentary ride was sponsored by Delta, and explained about advantages of flying with Delta.

Campaign Details:

12 Dedicated BicyTaxis
20 days, 8-hour promotional days
BicyTaxis gave free rides to Tribeca film festival visitors.

Campaign Results:

Over 5,000,000 impressions generated!
2,400 total rides given!
Full Page article one “Daily News” about Delta sponsorship.
1010 Wins Radio Station report on the sponsorship.