Honda – Auto Show - Convention Center

Markets:

NYC, Chicago

Timing:

2 Weeks

Goal:

Raise awareness for Honda and offer free rides to consumers visiting the Auto Show.

Solution:

A team of 15 BicyTaxis Offered free rides to raise awareness and promote the new Honda Hybrid Car. Bicytaxi’s drivers offered dedicated exposure and free rides throughout 2 weeks of the Auto Show in Javits Center, 10 hours per day. Drivers were outfitted in branded apparel and were distributing postcards with additional information on the new Honda Car.

The rides took place from Javits center convention center direct to Honda Dealership, passengers could also use the ride to parking lots and subway stations nearby.

Campaign Details:

15 Dedicated BicyTaxis
14 days, 10-hour promotional days

Campaign Results:

Over 8,000,000 impressions generated!
2,100 total rides were given!