NOKIA – New Flagship Store

Markets:

NYC, Chicago

Timing:

3 Months Campaign

Goal:

Raise awareness for Nokia sponsored film – Wild Ocean and take people to the flagship stores to be given free t-shirts and potentially tickets to see the film at New York’s Natural History Museum or in Chicago.

Solution:

A team of 10 BicyTaxis Offered free rides to raise awareness and promote the new Nokia flagship store. Bicytaxis drivers offered dedicated exposure and free rides Thursdays through Sundays from 11am – 5pm daily taking NYC visitors to and from flagship store and the various electronic stores. Drivers were outfitted in branded apparel and are distributing postcards with additional information on the new Nokia GPS phones.

Each BicyTaxi was equipped with a DVD system playing Nokia Promo clip about new cool phones and services for consumers to enjoy while they were given free rides around center locations in each city. Brand Ambassadors driving the BicyTaxis also informed consumers that their complimentary ride was sponsored by Nokia, and explained about advantages of using Nokia products.

Campaign Details:

10 Dedicated BicyTaxis
48 days, 6-hour promotional days

Campaign Results:

Over 2,000,000 impressions generated!
4,800 total rides were given!