Target – Location Launch

Markets:

Houston, TX

Timing:

2 Weeks Campaign

Goal:

To promote Target’s Sponsorship of the Houston Symphony Orchestra and increase awareness of the new Target location on I-10.

Solution:

A team of 8 BicyTaxis, each equipped with an Audio system playing Houston Symphony Orchestra music for consumers to enjoy while they were given free rides around Houston. The BicyTaxis visited hotspots around the area such as the Museum District, Rice Village, the Theater District, and hotels such as Intercontinental Hotel and Hilton Hotel. Brand Ambassadors driving the BicyTaxis also informed consumers that their complimentary ride was sponsored by Target, and told them about the new store on I-10.

Campaign Details:

8 Dedicated BicyTaxis
10 days, 8-hour promotional days
Gave free rides to consumers while Houston Symphony Orchestra music played in the back of the BicyTaxis

Results:

Over 300,000 impressions generated!
696 total rides given!