Washington Tourism - Parade

Markets:

Washington DC, Cherry Blossom Parade, Washington National Park Area, The Washington Nationals Baseball Game.

Timing:

1 day

Goal:

Raise awareness for DC and offer free rides to visitors of the National Cherry Blossom Festival.

Solution:

A team of 8 BicyTaxis were able to provide 340 complimentary rides courtesy of Washington.org. The passengers loved their complimentary rides and the Bicytaxi idea hitting Washington DC market. Passengers really loved the fact that Washington.org was providing this great service for the National Cherry Blossom Festival and for free. Many passengers took advance of the opportunity to take rides on the Bicytaxi due to their curiosity for such a COOL looking transportation method.

Campaign Details:

8 Dedicated BicyTaxis
1 day, 10-hour free rides

Campaign Results:

The parade was great! with people cheering and waving at the Flower Power & Power Play Bicytaxi. we were well received as the new and exciting thing to do and hit Washington DC.
Over 500,000 impressions generated!

Consumer Feedback:

"Wow, FREE ride, no charge this is great! Thanks Washington.org I Love Washington DC."
"We had such a great time and comfortable ride. Thank you so much!"
"Who thought of this great idea?"
"How fast does this bike go?"
"How long have you been in DC and where could I find you guys after this?"
"How much does it cost to get a ride?" Nothing, Wow that's COOL!